Concept-driven brand identity and packaging design for a reimagined fruit smoothie.
Sometimes the brief is simple: take something ordinary and make it unmissable. For this self-initiated project, I chose an existing supermarket fruit smoothie — reliable, healthy, but visually forgettable — and asked a straightforward question: What if this felt like a brand, not just a beverage?
The redesign began with a material shift: from standard plastic to a sleek aluminium can, aligning the product with a more premium, sustainable, and on-the-go lifestyle. The structural layout — nutrition facts, copy blocks, and mandatory elements — was meticulously built in Figma at 600dpi, allowing for high-fidelity mockups and future print potential.
Next came the brand: Stella Marina — Italian for "starfish" — a name that nods to freshness, nature, and a little ocean magic. From there, the creative exploration unfolded.
Using Python, I generated original patterns based on the color palettes of real fruits, then intentionally disrupted the palette with deep jungle greens to explore emotional impact and visual contrast.
One variant leaned fully into that fusion — a more traditional approach, bringing together familiar fruit imagery with the lush, dreamy backdrop of an underwater world. It strikes a balance between convention and imagination, staying accessible while inviting a moment of visual escape. The kind of design that looks right at home in the smoothie aisle, but still earns a second glance.
Not every direction landed squarely in the smoothie category — some pushed into energy drink territory — but I kept them in to show the breadth of exploration. Because sometimes, the most interesting ideas happen just outside the brief.
This project wasn’t about inventing a new product. It was about reimagining how something familiar could feel fresh, exciting, and ready to compete for attention on the shelf.
